Experience
Lead Product Designer
August 2020 - Present
Responsible for designing internal digital products, tools, and
services offering actionable, data-driven insights into EA's data.
I help identify key areas for improvement and vulnerabilities and
subsequently develop tools to address these issues on a large
scale. My role heavily depends on close collaboration with the
EADP Data Science team, product managers, and analysts to
continually evaluate results and minimize the effort required for
application integration and support. My role encompasses
comprehensive design strategy, governance, documentation, and
hands-on code implementation of design systems in React. I am also
involved in promoting the adoption and experimentation of
generative AI, which is intentional and programmatic, tailored for
specific processes and workflows to facilitate testing and
learning.
Lead Product Designer
June 2018 - July 2021
Lead design efforts on Google One for the support, security, and
membership benefits verticals for customer-facing applications for
web and Android. Responsible for the design of our internal
loyalty engine, and campaign management tools. Delivery of IA, UX,
UI, and technical specifications that describe high-level detailed
flows to effectively communicate interaction and design ideas.
Partner with research to build data-driven prototypes to stress
test, validate user flows, usability, and feature testing.
Senior Product Designer
April 2017 - June 2018
Lead design and product strategy efforts for the Onshore BI
platform vertical on the Intellistream product suite by defining
user models, UI, ensuring design consistency in implementation,
validating user flows, usability, and feature testing. Built
data-driven prototypes and demos to showcase advanced interactions
and new data visualization frameworks for Oil and Gas BI reporting
solutions. Designed oil production engineer-driven workflows that
would integrate with a data visualization framework in the form of
dashboards and custom reports to surface operation intelligence,
real-time visibility, and insights into IoT Oil and Gas processes.
Senior Product Designer
August 2016 - April 2017
In partnership with design, product management and engineering
teams I lead design efforts across the Percolate analytics
platform. Responsible for research, information architecture,
information design, UI, UX and visual design related primarily to
information delivery (Dashboards, Scorecards, Ad-hoc and Standard
Reporting) and data visualization products.
Product Designer
June 2015 - August 2016
Responsible for UI and UX tasks related to recruiting and
interview experience systems. Led design efforts among a range of
internal tools including performance management and analytics,
data visualization, and interviewing statistical dashboards.
Designed and communicated to product management and engineering
proposed end-to-end systems, interaction models, task flows, and
functional specifications that deliver on business objectives and
expectations.
Product Designer
February 2015 - June 2015
Lead design efforts for Edutopia, The George Lucas Foundation.
Responsible for UX, UI, visual design, research, architecture and
development on web, mobile web and native.
Product Designer
April 2014 - February 2015
iOS interaction designer on Google Shopping working closely with
engineers and product managers throughout all stages of the
product cycle, responsible for UX, UI design, wireframes, and
prototyping. Responsible for defining the high-level and/or
detailed flows, mockups, and prototypes to effectively communicate
interaction and design ideas.
Senior Experience Designer
July 2012 - April 2014
Adobe Primetime is a unified video platform that delivers
broadcast audience reach and a TV-like experience across every
connected screen. In collaboration with product
management,engineering and global XD I lead UX and UI related
tasks including IA, information design, wireframes, functional
specifications, visual design, usability testing and building
rapid prototypes. Responsible for research, workflows and
user-centered approach todesign solutions across multiple
platforms that meet user needs and product strategy requirements.
Senior Experience Designer
July 2012 - April 2014
Designer on the consumer products group as part of the Platform
Solutions and Emerging Business unit responsible for the design,
prototyping, and development of interactive graphic tools for 3D
modeling technologies. Evaluate current technologies and propose
integration strategies in emerging platforms along with GUI
concepts and methodologies for multi-touch interactions and
advanced design patterns for TinkerCad, and Homestyler. Create and
ensure consistency of the UI, API workflows, and visual language
for each specific platform.
Creative Lead
January 2008 - February 2011
As part of the CIA (creative interactive attractions) group, I was
responsible for leading and establishing UX design practices that
translate blue-sky digital concepts and ideas into engaging,
cohesive, holistic, meaningful, interactive experiences connecting
guests to Disney Theme Parks, Cruise Line, and Resorts. Designed
high-fidelity assets, prototyping, and design specifications
leveraging user-centered design models for web apps, native
mobile, and hardware applications compliant with Disney production
standards and proprietary hardware technology.